Social media marketing is a constantly evolving aspect that can greatly help with business and branding. You will be able to reach out to potential clients and consumers you otherwise would not have contact with. It is important to not use social media posts as an advertising opportunity, but to join in conversations with followers. Here are 5 tips in social media marketing:
Interact—The number one rule of social media marketing is participation. Participation will spread recognition of the organization. Share other similar organizations’ posts and interact with consumers by commenting on posts. This will facilitate a conversation and prevent a monologue.
Be Visual—Visual posts increase engagement and interaction to enhance your following. Post a variety of photos, videos, graphics, and infographics to keep your followers engaged. Whether it is a photo album of a fun event at work or a graphic of an inspirational quote, being visual will gain traction with followers and consumers on social media.
Call to Action—Don’t be afraid to have a strong call to action. Tell consumers and followers to like, share or respond to a post. Include links to drive users to your website. This will help “word-of-mouth” sharing online.
Use Hashtags—More people will find your photos when you use the right hastags. It helps them fall into certain topic categories on both Facebook and Twitter. Only use hashtags relevant to the topic. Also, retweet on Twitter to express accordance with an organization or business. Retweet the message if it is relevant and recent.
Consistency—Post regularly to stay relevant and consistent to those who are following you. Approximately one to three posts daily is adequate. Every post does not have to be about your company or organization. Relate to consumers and followers by creating seasonal or holiday posts. For example, ask your followers, “What has been your favorite Halloween costume?”